Huge illuminated letters from Mühlhausen advertise for Audi at the Ski World Cup.

The Kitzbühel "Streif" gets a red cockscomb

At the 73rd Hahnenkamm Race, which takes place from January 25 to 27 in Kitzbühel, FISCHER Licht & Metall from Mühlhausen will be represented in the truest sense of the word.
FISCHER has produced the "Home of quattro" lettering for the Ingolstadt-based car manufacturer Audi, one of the sponsors of the Ski World Cup race.
The lettering is approximately 35 meters long and three meters high. Each letter, including the metal frame, weighs several hundred kilograms.

On Thursday, the giant letters were driven from the plant in Mühlhausen to Schwarzsee near Kitzbühel. The letters were made ready for launch during the night. A helicopter then flew letter by letter - due to snowfall only on Saturday morning - to the site on Hausberg. With the "help from above" they were mounted next to each other until the lettering "Home of quattro" towered unmistakably next to the "Streif".

About halfway up the world's most spectacular ski run, the giant red letters put a new cockscomb on Kitzbühel's local mountain, so to speak. For one week, the Audi slogan will glow red at night and be visible from afar - thanks to energy-saving FISCHER LED technology built into each of the 13 letters.

FISCHER produced the lettering in record time worthy of the World Cup. The order was received just before Christmas, on December 18. Meticulous planning made it possible: even before the holidays, a large part of the work was done and after only eight working days, all the letters were ready. In terms of scale, the order is comparable to the lettering that FISCHER produced for the Allianz Arena in Munich at the time. Normally, it is impossible to realize a project of such dimensions within such a short time.

On Saturday, 80 to 100,000 spectators at the slope and 500 million in front of the screens all over the world will follow how daredevil men will break down the slope at more than 100 kilometers per hour and fly over the slope in jumps of up to 80 meters. Already on Friday, the Super G will be held on the same course.

The race has been held on the Hahnenkamm since 1931. It is the classic and highlight of the Audi FIS Ski World Cup. Everyone who is anyone in the World Cup ski circus wants to stand on the winner's podium at the Hahnenkamm once in their career. Since 2008, the winners in the downhill have come exclusively from Switzerland, most recently Didier Cuche three times in a row. But whoever will stand in front on the scoreboard: FISCHER from Mühlhausen has already won his race. After the race in Kitzbühel, the lettering will move to Schladming, where the FIS Ski World Championships will be held in February. Afterwards, the FISCHER letters will advertise for Audi at other locations